Most B2B event press releases read like formal checklists, just a list of details no one remembers. But it’s crucial not to treat it as just an announcement. It’s your first shot at positioning your event in the market. It sets the tone for how the media will talk about it, how partners will perceive it, and how prospects will decide if it’s worth their time. In other words, it’s a marketing asset. And it needs to perform like one.